Expert Copywriting for Travel, Adventure, and Ecotourism
Save time on marketing, establish your brand voice, and gain more customers.
Welcome
Does this sound like you?
Lately, you’ve been spending more time on marketing than with your clients.
You keep dumping money into ads but aren’t getting the online traction you were expecting.
You’re getting tired of having to keep up with all the trends online, it seems like there’s something new every week.
The travel industry is only getting more competitive – but you can still show up as the credible resource you are.
As a business owner in the travel industry, you are killing it. You provide unique unforgettable experiences for all your clients. And you do it well. Whether it’s adrenaline-packed adventures, luxurious getaways, eco-friendly stays… you are providing your clients with what they need.
Providing excellent customer service is your bread and butter.
My bread and butter is helping you market yourself to your ideal clients. So you can save time, money, and energy. Giving you back the freedom to be able to take some more trips of your own – all while still helping your clients and increasing your income.
You’re trying to gain traction…
After the pandemic, everyone is racing to travel again. While this is great for business it can also be stressful.
Maybe you have tons of amazing ideas but aren’t sure where to start. Or you know where to start but finding the time is a constant struggle.
You’re getting visitors on your website but they aren’t converting into as many new leads as you’d hoped.
Or your website isn’t getting the organic traffic it should on Google – You don’t have the time to keep falling down the rabbit hole of figuring out SEO. How to keep the Google bots happy.
You need to stand out and show why your brand is the best travel company.
Your goals…
You’re a goal getter. That’s how you built your business into what it is today – something truly amazing and beneficial. But with a growing business, comes growing goals. Whether it’s to:
Stand out as a trusted authority in your niche
Outshine your competitors
Bring in new leads
Turn lookers into bookers
Convert one-time customers into continuous loving clients
Build your organic ranking on Google
Or just spend less time on marketing
As a travel copywriter, I understand your goals and want to help you achieve them. I understand how hard you’ve worked to build your business and want to keep building it to be the best it can possibly be.
How I help…
You already offer the perfect service, all you need now is attention-grabbing, compelling writing to get your customers to say YES to you.
Customers need to know they can trust you, they need to know they’re getting their money's worth.
It’s more than just getting in front of your customers, it’s getting your ideal customers to choose you over everyone else.
And that’s where a copywriter (like me) comes in.
Copywriting is writing that gets your customers to act now. Whether that’s:
Nurturing leads until they’re ready to buy or book.
Building your email list to grow awareness about yourself and what you offer. Plus, cultivate a personal connection to nurture your existing and new clients.
Organically ranking on Google to bring your ideal customers directly to your virtual doorstep.
No matter the goal, copywriting is vital for a business’s success. If you’re getting tons of people on your website but no one is taking the leap, or they are abandoning carts, you need a copywriter’s skills to seal the deal.
SERVICES & RATES
Working with me means:
You’re ready to establish your brand voice and stand out against the competition in your niche. I take the time to ensure my writing encapsulates your voice and aligns with your needs.
I write various pieces of copy, like expert blogs, website copy, emails, and more. All with the purpose to help convert leads into new or repeat clients.
I take the time to research what your ideal clients are actually interested in. Including trending topics specific to your niche and finding out the answers to questions they’re already asking.
With my background as an adventure tour guide and a world traveler, I understand and know the lingo of the industry.
All of my blogs and website copy are search engine optimized (SEO) to help you organically rank in Google. I never use spammy keyword stuffing that can actually hurt your business online.
You get two sets of revisions to ensure you’re happy with the result.
Here are some of my rates
Landing/Sales Pages
These are direct-response pieces of copy that are designed to directly convert customers. With compelling copy that evokes emotions and gets people to act NOW. This could be an opt-in or sales page.
Starting at $500
Up to 1000 words
Website Copy
Your website is your online business front. Ensuring you rank on Google and put your best foot forward is a MUST. Having great copy that draws in your customers and makes your brand shine in necessary in our online world.
Starting at $300 per page
Up to 1000 words
Blogs
Blogs help boost your SEO and give your website authority and relevancy. Posting regular blogs is a great way to inform your customers of what’s been going on in your business or to generate more interest. In the travel industry, it’s especially important as people like to do their research before going on trips. Using blogs is a great way to bring people to you.
Starting at $200
Up to 1500 words
Emails/Email Sequences
Emailing is a great way to stay relevant with your customers. You nurture warm leads and can turn lookers into bookers. They keep you in your customer’s virtual living room - their inbox. Having a solid email sequence brings in a great ROI.
Starting at $50 per email
Minimum 3 emails
Product Descriptions
Anything from your accommodation to your itinerary requires compelling product descriptions. These make sure your customers know exactly what to expect and get excited just from reading them. An effective product description takes away uncertainty and gives assurance to your customers on what to expect.
Priced per project
Bundles/Monthly Retainers
Interested in custom bundles? I will curate something specific for your business needs. This can include an email sequence, blogs, website copy, or whatever is needed to help grow your business.
Priced per project
Portfolio
Portfolio
About
About me…
Hey you, I’m Olivia – a freelance copywriter, world traveler, adventure tourism guide, scuba diver, and all-around thrill seeker.
I went on my first international trip when I was 12, and my whole life changed. Witnessing other cultures, going on adventures, and meeting new people – I was hooked on all of it. Since then I have visited another 18 countries on 4 different continents and I’m planning on seeing a whole lot more.
Working as an adventure tourism guide, I’ve seen how a well-curated trip can literally change someone’s world. Witnessing this inspired me to use my writing to help more people connect to the world of travel, whether domestically, or abroad.
My writing aims to support companies and help them expand their customer’s horizons through these experiences.
You have many different competitors in the industry, making it challenging for customers to find the one that’ll fit their goals, morals, and views for their trip. That’s why I focus on helping connect the right people to the perfect companies for them. Making sure your potential customers find you and choose you every time.
I’m obsessed with all things travel and adventure – something your potential customer and I have in common. I know how to speak the language of your ideal customers because I am your ideal customer.
I back brands that understand the impacts of travel on the environment, the people, and the communities they operate in.
And I always write authentically, emotion-evoking copy – never using slimy sales tactics. Let’s connect to your customers in a way that makes your brand shine the way it’s meant to.
Travel and adventure change lives, and I want to help you positively change as many lives as possible.
Contact me with any questions you have – it’s really me on the other side of the screen!
Step 1
You book your free 15-minute discovery call
On this call, we will discuss the big picture including:
Your brand voice
What you’re doing now
Your ideal customers
Your marketing goals
How I’ll help you get there
A personalized plan for your business
Your next steps…
Step 2
Proposal and test project
After our call, I’ll email you an overview of our discussion. This will include a proposal and contract. If we’re a good fit for each other I’ll propose a test project.
At this point, I ask for the first payment of 50%. I operate with a 50/50 rule. The first payment is due to start the project and the final payment is due the day the first draft is submitted.
We’ll discuss a deadline and the parameters of the project.
Step 3
You sit back a relax!
This is where I take over and you hone in on your zone of genius. I will deliver the test project in the time frame discussed. After that, you have two sets of revisions to make sure you’re 100% satisfied with the results. Then we can discuss moving forward on more projects if we’re the right fit.
CONTACT
Contact